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What is it?
- A summary of the top-performing content from across all HM Government accounts on Facebook, Twitter, Instagram, and YouTube.
- Trends and summaries of which posts are driving engagement.
- Context and comparison to make sense of the numbers.
- A review of the top-performing content from central government accounts on Facebook, Twitter, Instagram and YouTube over the week.
- Takeaways, trends, and learnings from the top-performing content of the week.
What can it do for you?
- Contextualize your performance against other government departments.
- Provide audience insight by showcasing what content cuts through the noise.
- Improve your content by providing HMG examples and takeaways of best practice.
See a list of accounts monitored in these reports on GOV.UK.